5 Cost Effective Marketing Methods for Small Businesses

Do you have a small business? If so, then you already know that while running a company is a feat that you certainly can (and should) be proud of, it also demands a lot of your time, effort and energy. And, with the economy still striving for some sense of financial stability and half of all new businesses closing their doors within their first five years of opening them, it’s imperative that business owners do all that they can in order to make their company is a success. One way to do that is by constantly marketing the products and services that they provide.

Are you looking for a few marketing tips, but you would like some that are cost-effective? If so, we’ve got five proven ones for you right here. Check these out below:

Use social media (a lot). The great thing about social media is that it has all kinds of free platforms that can help you to reach people all over the world. That’s why it’s so important that you have a Facebook fan page, Twitter, Instagram and Pinterest accounts, a YouTube subscription page (where you can upload videos) and also a website that includes a blog that you update at least once a week.

Go to local networking events. We’ve all heard the saying that it’s not just what you know but who you know and one of the best ways to get to know those in your community is to attend events that are relevant to your company. So, whether it’s a volunteer event to raise money for a local non-profit organization, a regional trade show or some kind of media event where business owners can network, make sure to show up to them with some business cards in hand.

Offer to be an “expert”. There are schools, churches and conferences that are always looking for people who are willing to be guest speakers or panelists for events that they have. By volunteering to share your expertise on various topics that you are knowledgeable of, it’s another great way to get your name out in the community. One way to find out about upcoming events is to look on the community calendars of your local radio, newspaper and television outlets. Also, you can contact your chamber of commerce for their published calendar(s) too.

Do some giveaways. Something that will never get old is giveaways. So, if you run a printing company, hold a contest where the winner can get some discount banner printing. If your business focuses on personal training, offer some free sessions to the individuals who can refer the most people to your website. So long as you have a Facebook fan page, Twitter account and a newsletter through a company like Constant Contact or Mail Chimp, you’ll be able to accomplish reaching some loyal and prospective customers and clients fairly easily.

Consider freelance writing. Another way to market your company is to get your byline in various (online and offline) magazines and blogs. Not only is it a smart way to develop your writing skills, but your bio or the links that refer to your website within the article is just one more way to get the word out about you and your business. Good luck!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>