While few Americans would admit to socialist leanings, even today, it just seems like there’s something wrong with this equation, especially considering that studies have shown that those with wealth (the top 1%) have seen significantly less impact from the recession than the rest of the population, losing a much smaller percentage of assets.  But it is probably for this exact reason that Wells Fargo has chosen to target this demographic.  Banks are losing money just like everyone else and it looks like at least one institution is making the smart move by going straight to the source.

This exclusive new bank will be called Abbot Downing, and the name is indeed apt.  For those unfamiliar with the title, it comes from a 19^th century coach company of the same name (from partners Lewis Downing and J. Stephens Abbot) that was famous for producing stage coaches that catered to wealthy citizens looking to travel in luxury.  In fact, their best-known coach was the Concord, which may put you in mind of an elite form of travel that certain wealthy persons enjoy today.  In any case, the name of the game was exclusivity, and the new iteration of Abbot Downing couldn’t get much more selective when it comes to clients; anyone wishing to gain membership to the bank must cough up a minimum of $50 million in investments.

Surprisingly, it doesn’t look like they’ll have much trouble filling the roster.  They’ve reportedly secured $27.5 billion in commitments from interested parties already, and they’re not set to open until April of next year.  However, they do seem to be offering some perks in exchange for the 8+ figures that patrons will have to pony up.  Their staff of 300 will include not only standard professionals that can advise customers on issues such as cash flow, investments, and transfer of wealth, but the bank will also employ psychologists that can help with matters of family legacy (and education) as well as leadership transfer (in the case of companies being handed down, or even just managing a wealthy estate).  They’ll also have an expert on hand for the sole purpose of building family genealogies.  Oh, the problems the uber wealthy must face.

The main branch of Abbot Downing will open in Chicago, but there will also be branches in a handful of other cities, like Philadelphia, Denver, Houston, and Los Angeles, to name a few.  Of course, they don’t need very many facilities when their targeted patrons are literally one in a thousand.  And while most Americans may be disgusted by Wells Fargo’s blatant money grab, the truth is that it’s just good business.  They’re offering a service to those with the money to pay for it, and most of their competitors are probably kicking themselves that they didn’t think of it first.  After all, targeting a small, wealthy segment of the population means a lot more money for a lot less work.

Emma Martin is a contributing writer for assettags.co.uk where you can find security labels and adhesives to help prevent theft.

1. Gold diggers.  Some women and men are looking for a meal ticket more than a soul mate.  But unless your ideal spouse happens to be a trophy wife (or husband), you probably want something more than a person who treats you like an ATM.  By forcing a prenup on your would-be spouse, you’ll probably weed out the undesirables pretty quickly.  Anyone who stays will do so with the full knowledge that a divorce will end with little or no restitution, giving pause to the gold digger that’s looking for a payday.
2. Spiteful spouses.  Someone is bound to be hurt by a divorce, especially someone who has pledged their life to you only to be spurned.  Of course, you might decide that the person you once loved is deserving of a portion of the money you have, but then again, you might not.  Better to have the option to magnanimously award funds when you don’t have to rather than being forced to give up what you’ve worked so hard for when your soon-to-be-ex decides to milk you for everything you’re worth.
3. What’s yours is yours.  If you’re wealthy in your own right, due to hard work, ingenuity, and so forth, then there’s absolutely no reason you should have to give up anything you’ve gained simply because of a divorce.  Of course, while you’re married, you’ll certainly want to share with the person you love, which is why prenups can be such a touchy subject.  But the truth is, if you’re not going to spend the rest of your life with this person (and you just don’t know it yet), you shouldn’t have to pay for him/her to be happy with someone else.
4. Family matters.  Not all wealth is earned; some is inherited.  And if you think that your family is going to happily go along with you getting married without a prenup that protects their assets, you might find that you’re sorely mistaken.  Likely your parents and siblings will want the money to stay with the family rather than being split up.  So while they’ll almost certainly go along with you making accommodations for kids that result from the relationship, they probably won’t be so keen to see half of your fortune going to an ex-spouse.
5. Starting over is hard enough.  Whether the decision to divorce is yours, your spouse’s, or a mutual agreement, you’re probably going to have to deal with some amount of heartbreak in the process.  And you don’t want to make matters worse with an ugly battle over money.  With a prenup you hold all the cards.  So if you want to award some money to your ex, you can probably smooth out the proceedings.  But if you’d rather your spouse leave penniless, you have that option, as well.

Emma Martin writes for the Law Office of Corboy and Demetrio, a personal injury law firm based in Chicago, Illinois.

An asset is something that you own that has a cash value.  It either creates passive income or can be traded for cash.  So let’s start in the most obvious place: you are your own asset.  You have skills, and you have a job that pays you to use those skills.  This creates income, or cash flow, for you.

To delve a little further, you can build assets as well.  For example, if you start a business or an online blog, etc., and it puts revenue in your pocket, this is an asset.  Of course, its true worth has to be measured against any expenses (known as liabilities) that you have to pay to keep your business or blog running.  If you have an interest-bearing savings account, or a 401(k), or you’ve invested in stocks, these are assets that can create passive income.  You can also access them relatively quickly in cash form.

Some people do not consider their homes or cars to be assets since they do owe money and make monthly payments on them, but they can be listed as assets.  They obviously do not create any immediate cash flow, but they can be sold for a cash value.  What makes people not consider them to be assets is the fact that they will likely use this revenue for a new home or car, so it will not stay in their pockets for long.

If you create a new product or write a song, you’ve built an asset.  Your product will likely be trademarked and/or patented, your song will be copyrighted, etc.  It doesn’t matter what you’ve produced in this example.  If it will be sold to multiple people and continue to generate income, it is an asset.  The amount of income may decline over time, however.  A new and better product might be created by someone else, your song gets lets airplay every month.  In order to keep the cash flow high, you need to either make occasional improvements to what you’ve made or make something new.

Your debts take away from the value of your assets, so in order to maintain a positive cash flow, you need to ensure that your assets are working to their full potential.  Is your product selling well?  Is your blog getting enough hits?  Are you getting the best interest rate on your savings account?  How risky are your stock investments?  Make a list of your income versus your expenses to measure your cash flow.  You’ll see how close you are to your money-making goals and where you may need to make some adjustments

Plan to Stick Around for a While

First, regardless of your situation, you should be planning on remaining in your new home for at least five years.  If you’re considering buying a home that you may or may not stay in very long, you may want to look for a different house or simply wait out the economic downturn; you won’t get any value out of your purchase, and you’re likely to lose money when reselling so soon.

Better Bargaining With Sellers

Beyond that, you can find quite a few bargains right now.  It has been difficult for many sellers, leaving them more open to price negotiation.  While some may try their hardest to stay close to their desired price, others may be more desperate to simply get rid of the house at the best price possible, especially if their house has been listed for a frustratingly long time.

Foreclosed Homes

And then you’ll also encounter foreclosed homes, where the homeowner has been unable to make their own payments; it’s a sad situation for them, but it does leave a good deal on the table for you.  You just need to learn the right time for you to jump at it—that’s going to mean a little homework for you, an important step in order to avoid extra financial surprises.

First-Time Homebuyer Tax Credit

If you’re looking to buy your very first home, you get an extra benefit if you act before December 1, 2009.  You could qualify for a tax credit of up to $8000.  Of course, there’s some fine print to read ahead of time (you can start with www.irs.gov for all the information), but you also do not have to pay it back in any form.  This could help put the house you’re hoping for more within your reach.

Good Credit Rating

Finally, mortgage rates are exceptionally low in many areas, which means you’ll pay less interest on your loan than you would if the economy were doing well.  However, no matter what kind of deal you find, you still need a high credit score.  As prices and interest rates have loosened, credit restrictions have tightened.  You want to make sure your score is a minimum of 720, higher if you can manage it.  Your deal might be canceled out by a lower score.

Home prices may rise again at any point along with interest rates, so now is a great time to look for a new home.  As always, though, make sure your credit score is excellent and that your job is steady right now, and don’t forget about your tax credit!

• How often will you need to stop at the bank?  If this will be a regular part of your daily or weekly routine, you’ll want to choose one that has a convenient location for you.
• Do you travel often?  If so, is it necessary for you to be able to access your bank in person?  You might want to choose a bank with locations covering the entire country.
• Do the bank’s hours fit your schedule?  If not, do they offer the right online banking options for you to use after hours?
• Most banks do offer online banking.  You can check your current balances, transfer money between accounts, and even pay your bills.  Most often, this service will be free.  If not, you may want to avoid using that particular bank.
• You’ll want to compare available interest rates; they will differ across the board, and there will be different requirements to meet in order to qualify for the offered rates.  For example, most banks require a minimum balance of $10,000 to receive the best interest rate for a money market account.  The bank that I use only requires $2500 to get the market rate.  Quite a difference.
• Does the bank offer interest-bearing checking accounts?  These ones typically require a minimum balance just like most savings accounts, but if this is a priority for you, look for a bank that provides this service.
• Does the bank charge service fees?  What is their overdraft fee?  How much do they charge if you go below a minimum required balance?  Do they charge you for using a different bank’s ATM (in which case, you’ll pay that bank’s ATM fee and your bank’s fee as well)?  If you’re likely to end up in these situations, you should find the bank with the lowest fees.
• Will you be opening more than one account, such as a checking and a savings?  Is it important for them to be linked together?  Or do you simply prefer the ability to easily transfer money between them online?  You’ll want to choose a bank that offers the best rates across the board so you get the most out of it.  You may have to sacrifice in a few areas; for example, you might accept a couple points less in interest on your savings than you’d get at another bank if the checking benefits are better at this bank.
• Is the customer service good?  How were you treated when you asked for information on accounts?  How did the other customers appear to be treated?  Ask for people’s opinions to help you get a better view of the overall picture.
• Is the bank FDIC insured?  If so, your deposits are protected up to $100,000.  If the bank is not, don’t bother.

You’ll be doing a lot of reading and asking a lot of questions.  Don’t be afraid to take your time and explore every option before you choose a bank—you want to be sure you’re getting the best benefits to meet your banking needs and wants.